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British Airways is taking a page from the Internet playbook, adding puppies and kittens to its roster of in-flight entertainment.

British Airways is taking a page from the Internet playbook, adding puppies and kittens to its roster of in-flight entertainment.

Dogs and cats will get their own dedicated channel, called "Paws & Relax," beginning in September. The channel will include a variety of programming selected by content marketing agency Spafax, which "focuses on engaging the consumer in transit." The shows for the British Airways launch include Simon's Cat about a man and his cat, America's Cutest Dog, which includes lots of adorable canines and The Secret Life of Cats, which follows house cats' adventures.

 

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